Campaign logo
Designed the core Jeannie Evans for U.S. Senate logo early in the campaign, pro bono, before I was hired for ongoing content work.
Case Study · Creative
Jeannie Evans Campaign Portfolio
Logo design, organic social content, paid ad creatives, and tour graphics for Jeannie Evans for U.S. Senate. I was hired professionally through longtime mentors who already knew my content skills. I am not politically active; this page documents the creative work itself.
Scope
What I Did
Organic content
Built multichannel organic content from near-zero engagement to 72,072 tracked organic views across Facebook, Instagram, TikTok, and X.
View organic stats →Paid ad creatives
Created and consulted on paid ad visuals used in campaigns that reached millions of views. Paid media buying was managed separately by the campaign team; I produced the creative assets and direction.
Organic vs. paid: The stats page tracks the organic content I created and published (Feb 2 – Mar 24, 2026). Paid reach was much larger; these examples show the brand system, GOTV graphics, tour assets, and ad creatives I produced for both channels.
Brand identity
Campaign Logo
I designed the campaign logo at the start of the race, free of charge, before being hired for ongoing content work. Variants below show the red, white, and navy palette, serif name treatment, star accent, and vote-lockup versions used across web, social, print, and paid placements.
Organic social
GOTV & Organic Graphics
Typography-led social graphics for voter turnout, voter info, and election-day reminders. These supported the organic channel growth documented on the stats page.
Paid & hero creative
Ad Creatives & Campaign Visuals
Paid ad and hero creatives using the logo system, photography, and platform messaging. I created and consulted on these assets for campaigns with millions of views.
Tour graphics
Bus Tour & Rally Assets
Final tour graphics from the campaign bus tour and get-out-the-vote rally push, built from the logo system and campaign photography.
Video
Campaign Video Finals
Final campaign videos I wrote, edited, and produced for paid ads, tour promotion, and get-out-the-vote outreach.