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Brand

Logos, colors, and type for Kurt Larsen Electric.

Colors

Kurt wine Hex #8C2F22
RGB 140, 47, 34

Ink Hex #1C1917
RGB 28, 25, 23

Paper Hex #F6F4F0
RGB 246, 244, 240

Quiet gray Hex #57534E
RGB 87, 83, 78

Line Hex #D6D3D1
RGB 214, 211, 209

White Hex #FFFFFF
RGB 255, 255, 255

Logo

Color, on paper

Black, on white

White, on Kurt wine

White, on ink

Color PNG Black PNG White PNG

Type

Headings use Fraunces. Body uses IBM Plex Sans.

Use

Keep the mark's proportions. Do not stretch, outline, or recolor it.
Use the color mark on paper or white.
Use the white mark on Kurt wine or ink.
Leave clear space around the mark.

Text Call

Electro

Tell Electro what you need help with. It’ll ask a few questions to get the details, help you understand what may be going on, and send everything to Kurt by text and email right away.

Electro is an automated helper, not Kurt, and its responses are not professional advice. For an answer from Kurt, text, email, or call him directly.